Launch campaign Buy by December 31 and get 50% off for life, renewals included (code SHITATE09). See pricing →
WORDPRESS BLOCK THEME — MADE BY A WEB STUDIO IN JAPAN
All you choose
is one ratio.
Pick one of eight type scales, and your headings, body text and spacing fall into place together. A WordPress block theme from a web studio, built to stay intact long after handoff.
The theme is free (official WordPress.org directory).
pro blocks: from ¥9,800/year, or ¥24,800 one-time.
Switch the ratio with the chips on the right, and all the type and spacing on this page will reflow.
Your choice is saved only in this browser, and only for now. Small text keeps a fixed minimum size for readability.
DIRECTORY
Listed on WordPress.org
LATEST
v1.0.4 (updated Oct 16)
LANGUAGES
Ships in 7 languages
PRO BLOCKS
14 blocks + toolbar
SUPPORT
Talk to the developer on Slack
01 — HOW IT WORKS
One ratio beats a hundred settings.
Most themes have you override preset font sizes and spacing with CSS. shitate works the other way around: choose a ratio first, and the whole design foundation falls into place.
STEP 1
Choose one ratio
Just pick one of eight ratios in the Customizer. You can set a separate ratio for small screens, and the scale shifts smoothly with the screen width.
- Scale ratio
-
Major 3rd — 1.25
- Small-screen ratio
-
Minor 3rd — 1.2
- Base size
-
16px
STEP 2
Set just four colors
Choose four source colors in the Site Editor, and the hover, surface tint, border and muted text tones are derived automatically.
STEP 3
Fine-tune with variables
Every setting lives in CSS variables. Change the ratio and the whole site follows — you are never boxed in by the theme.
/* Additional CSS — Major 3rd */
:root {
--st-ratio: 1.25;
--st-ratio-min: 1.2;
--st-text-m: 16px;
}
02 — PHILOSOPHY
We do the tailoring.
You do the styling.
The theme takes the measurements for type and spacing up front. What the site becomes is up to the people who build it and the people who use it. That is the shitate philosophy.
01
Minimal updates
A simple design with no unnecessary features means you are not chasing frequent updates. Build it once and run it quietly for years.
02
Stays intact after handoff
Settings are deliberately few, so the design foundation holds up even when clients update the site themselves.
03
No breakpoints
The ratio shifts smoothly with the screen width. You can choose a separate ratio for phones, so there is no need to write media queries.
03 — PRO BLOCKS
Build even faster with pro blocks.
14 blocks and a text toolbar, made to fit shitate. It is a standalone block plugin, so it works with other themes too.
Unique blocks
Blocks tuned for shitate that make posts and page layouts easier to build.
Speech Bubble
Soften explanations with a conversational format.
Table of Contents
Make long posts and pages easy to navigate.
Flexible Posts
Post lists that adapt to wherever you place them.
Slider
Show images and cards as slides.
Blog Link
Link to posts as cards.
Layout
Build freely on a grid. The foundation for section design.
Semantic blocks
To avoid the confusion that comes from names like “accordion” or “modal,” these blocks are named after their HTML tags.
Master blocks
Blocks for builders that support more advanced site design. Misuse can affect how pages render, so they are meant for experienced users.
04 — DEMO
Change just the ratio, and see how much changes.
Each of the three demos is built with a different ratio. Use the button at the bottom right of any demo to try other ratios.
Minor 3rd 1.2 — shitate products
Lifestyle shop
A small ratio for a calm look. Even as text grows, there is less scrolling, which suits shops with many products.
Perfect 5th 1.5 — Shitate Builders
Home builder
A large ratio that gives every element presence. A great match for sites that want to show big photos.
Major 3rd 1.25 — Shitate Tax Accountants
Tax accountant
Composed colors and typefaces for a polished look. For professional firms and corporate sites where trust matters.
05 — PRICING
The theme is free.
Add pro blocks when you need them.
Try ratios with the free theme first, then add pro blocks when you want to build faster. Choose an annual plan or a one-time purchase for a single site.
RELEASE CAMPAIGN — UNTIL DEC 31
50% off for life, renewals included
Enter promo code SHITATE09 at checkout to apply the discount.
THEME
shitate theme
Free (official WordPress.org directory)
- 8 type scales (plus a separate small-screen ratio)
- A palette derived from 4 colors
- Style variations and business patterns
- Translations in 7 languages
- Support via the WordPress.org forums
PLUGIN
shitate pro blocks
From ¥9,800/year or ¥24,800 one-time
- 14 extension blocks + text toolbar
- Automatic updates from your dashboard
- Private Slack chat with the developer (reply within 2 business days)
- Works with themes other than shitate
Personal
9,800 JPY/year
1 license
For use on a single site of your own
Recommended
Business
19,800 JPY/year
5 licenses
For freelancers building a few sites a year
Agency / Studio
49,800 JPY/year
50 licenses
For studios adopting it as their in-house standard
One-time
24,800 JPY
1 license, lifetime updates
For projects you hand off and close out (chat support for 1 year after purchase)
All prices include tax. Annual plans renew automatically each year and can be canceled anytime from your account page. Your blocks keep working after you cancel.
06 — MADE BY
Made by a web studio that ships sites every day.
Masayoshi YukitaniWe wanted to build sites that stay intact after handoff, with less effort and more fun. So we turned only what we truly needed on our own projects into a theme and blocks.
Talk to the developer on Slack
Available for the term of an annual plan, or for one year after a one-time purchase. We reply within 2 business days.
07 — FAQ
Frequently asked questions
Is the shitate theme free?
Yes. You can download it for free from the official WordPress.org directory. Questions about the theme are handled in the WordPress.org forums.
Can I use pro blocks with themes other than shitate?
Yes. pro blocks is a block plugin, not a theme feature, so it works with other themes as well.
Can I use it on client sites?
Yes. You can use it on client sites that you build and manage.
What happens if I cancel?
Your blocks keep working as they are. You will no longer receive updates or private chat support.
Do you offer refunds?
Because this is a digital product, we cannot offer refunds after purchase. Please try the ratios with the free theme first.
Start for free —
just pick one ratio.
Install the theme from WordPress.org and choose a ratio in the Customizer. Add pro blocks whenever you need them.
Until Dec 31: pro blocks at 50% off for life, renewals included (SHITATE09)